From Character to Climax
How we build your brand’s plot / storyboard
Character
(Brand Persona)
Who is your brand?
What personality does it have?
Conflict
(The Problem)
What challenge does your brand solve for customers?
Emotion
(The Connection)
What feelings does your brand evoke?
Humor, nostalgia, trust?
Journey
(The Narrative)
How does your brand help customers transform or achieve something?
Resolution
(The Solution)
What's the big takeaway?
Why should people choose your brand?
Medium
(How it is told)
Through visuals, videos, blogs, ads, or experiential campaigns?
